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Booklet Moodbook 2014


Part of normal human development is learning to notice less than we are able to. The world is awash in details of color, form, sound — but to function in everyday life, we have to ignore most of it. Doing so we are minimizing are granularity, attending to parts of the visual world we gloss over; to sounds we have dismissed as irrelevant. By distancing yourself from this null way of going through life you allow yourself to make the "irrelevant" relevant again. This publication was made to show some of these breef "irrelevant" moments. Since the imagery was selected from instagram the design was centered on instagrams squire shapes and corresponding #hashtags.


  • Booklet
  • Art-direction
  • Photography
  • Detail

  • Year: 2014
  • Print: Bek Grafische Producties, Veghel
  • Paper: cover 200 gsm uncoated, inside 120 gsm uncoated